A sleeping bag is the single piece of gear most likely to make or break a night in the backcountry, and it is also where the price spread is widest. You can spend $100 or you can spend $700 on a bag that carries the same "20 degree" label, and the difference shows up in three places that matter on trail: how much it weighs, how small it packs, and how warm it actually sleeps. Amazon's listings rarely make those trade-offs legible, so this guide maps the real market from entry-level synthetics to boutique down, with hikers, backpackers, and adventure travelers specifically in mind.
The core divide is down versus synthetic. Goose or duck down gives you far more warmth per ounce and packs down smaller, which is why nearly every ultralight bag uses it, but it is expensive and loses loft if it gets soaked. Synthetic fill is heavier and bulkier for the same warmth, yet it costs less and keeps insulating when damp, which makes it a sane starting point for new backpackers and wet climates. Fill power (the loft rating on down, from roughly 650 up to 950) tells you the quality of the down, not the total warmth. Total warmth comes from how much down is stuffed inside and how the bag is built.
One more thing to know before you shop: the temperature number on the tag is usually the ISO or EN Limit rating, which is the point at which a warm sleeper survives, not sleeps comfortably. The Comfort rating, typically 10 to 15 degrees warmer, is the honest number for most people, and it is the one we lean on below. We have organized picks into budget, mid, and premium tiers so you can see exactly what each jump in price buys you.